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SEO Questionnaire

Thank you for contracting with Design TLC to design your website. To enable us to get to know your organization and understand your goals you have for your website, please complete our questionnaire.

Date
MM slash DD slash YYYY
Organization Name
Client Contact Name
Email
Phone
Website Goals
What is/should be the primary purpose/goal of your website?
- Generate leads
- Give information
- Sell a product
- Blog
- Provide downloadable information
Introspection
How would you describe your website to a client or friend?
How would you describe your service offering?
What sets you apart from your competition?
Target Market
How would you describe your ideal member/client/donor/family?
Is it possible to group your target audience into segments?
Services
Describe your main services
Make a list of your services but describe each in single words or short phrases.
Website Personas
How might you describe each persona (aka segment)?
What goals or objectives do each persona have?
What frustrations or pain points might each persona have?
Competitors
Who do you consider to be your top traditional competitors?
Who do you consider to be authoritative websites within your industry?
Existing Content
What content would you consider to be the most important content on your website?
What content would you consider to be the most active on your website?
What content currently brings in the most website traffic?
Keyword Phrases
What do you consider to be the top keywords or phrases for your website?
Or in other words, what phrases would like to show up for in organic search?
Social Media
Which social media channels do you have set up?
Untitled
- Facebook
- Google My Business/Reviews
- LinkedIn
- Instagram
- Pinterest
- Yelp

linked in instagram facebook twitter youtube

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