Sharing Some TLC
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6 Mistakes You Might Be Making on Your School Website
Keeping your private school’s website design in tip top shape over time is no easy feat— with plugin updates, design tweaks, and overall site upkeep, there is a laundry list of maintenance must-haves to keep the boat afloat and your website performing at an optimal level. In this blog post,…
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4 Helpful SEO Stats (And How to Use Them for Your School Blog)
Did you know that over 90 percent of online searches begin with a search engine? In fact, the average person conducts about three to four searches a day. If someone is looking for an answer to a question or a certain piece of information, it is almost certain they will…
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SEO for Schools: Optimizing with Google Search Console
The SEO marketing strategy for your small school or nonprofit organization should have a focus on the traffic and overall performance of your website. Tools like Google Search Console exist to ensure your website’s marketing and SEO strategies are maximized. Unfortunately, most businesses and organizations do not use Google Search…
Four Simple Ways To Improve Local Search Results for Your School
For small schools, your rankings in search engines like Google are the secret ingredient to a successful marketing strategy. To reach your marketing goals and improve local search results, your website and its content needs to be optimized to its full potential. In this blog post, we’ll give you insider…
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5 Easy Summer Break SEO Tasks for your School Website
While your school students, parents and families are relaxing this summer, your team may be taking advantage of the vacation and preparing your website for the next school year. We are going to share our top recommended tasks for school websites for your summer break. Summer is short— if you…
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Using Google Business Profile to Increase Student Enrollment
Let’s talk about free and effective marketing strategies to increase student enrollment! As summer kicks off, your school kickstarts recruiting new students to join your school community in the fall. As for parents, they will scour the internet for information on the best school option for their kids for the…
Why Your Nonprofit Needs Blog Posts
Does your nonprofit website include blog posts? As the year winds down, you may are probably setting goals for the new year. While the list of tasks to complete before the holidays grows, you’re probably also checking in on the success of your marketing efforts this year. Are there gaps…
4 Key School Website Performance Metrics and Why They Matter
When you’re running a school or nonprofit organization, it’s crucial to work out the balance between “nice-to-have” and “need-to-have.” Some things are “nice to have.” For example, a few less meetings so you can focus more time to get stuff done. Some things are “need to have.” A website –…
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SEO copywriting hacks for your school website
It can be frustrating when you spend hours developing content for your school website without seeing any improvements in search rankings, enrollments, etc. If you find yourself in this case, it’s time to dial in on the actual content you’re writing. You could build out your website’s content for days,…
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The importance of avoiding duplicate content
If you’re trying to learn more about SEO for your small school’s website, you’ve probably heard of duplicate content. There’s a lot of mixed information out there about duplicate content, ranging from what duplicate content actually is, how you can be penalized for it, and whether or not it actually…
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Prioritizing Quality over Quantity website traffic
When it comes to website traffic, it may be hard to believe that quality visitors over quantity matter. You may think, “Why should it? I’m getting loads of traffic, it should be helping me.” Lots of traffic is awesome, but it doesn’t always help if you don’t know the quality…
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The Difference Between Branded and Unbranded Searches
School marketing can be complicated! You’re in charge of branding your school – without brand recognition, your enrollment and prospects will become stagnant and your SEO efforts fall flat. For strong school SEO, you need to monitor the keywords being used in your audience’s internet searches; these search queries can…