2022 School and Nonprofit Website Wrap Up – Our Year in Review

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It is hard to believe, but 2022 is coming to a close— happy holidays and happy New Year! What a whirlwind this year has been. While we can’t wait to see what next year holds, the holiday season gives an opportunity to look back and reflect on this past year and highlight some of our…

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How To Practice Values-Based Gift-Giving This Holiday Season

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The holiday season is officially upon us! With Thanksgiving in the rearview mirror, people begin frantically purchasing gifts for Christmas, especially with the enticing Black Friday and Cyber Monday deals.  While purchasing and giving gifts at Christmas time is a joy to some, it can be a chore to others. Not to mention, excessive gift…

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Using Your School Website’s Data to Increase Enrollment

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Data is one of the most critical assets to a website— but understanding how to use that data and apply it to your school content marketing and enrollment strategy is key to leveling up your website. Though it may seem daunting to beginners, analyzing website data can be broken up into manageable chunks. In the…

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Boost Your Website’s SEO with These 5 Copywriting Tips

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Spending hours developing content that doesn’t improve your website’s rankings feels like a waste of time. Understanding copywriting tactics is key to developing winning content that improves SEO for your school website. We’ve written about writing for SEO and copywriting before. In short, SEO copywriting is writing that encourages a site visitor to take action, purchase…

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Four Simple Ways To Improve Local Search Results for Your School

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For small schools, your rankings in search engines like Google are the secret ingredient to a successful marketing strategy. To reach your marketing goals and improve local search results, your website and its content needs to be optimized to its full potential.  In this blog post, we’ll give you insider secrets on how your small…

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How to Highlight Your Faculty Directory in Your School Website Content

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Your school website content should be easy and interesting to navigate, and this includes your faculty and staff directory. Interested parents who may want to enroll their child in your school may spend a significant amount of time scanning through your faculty directory to learn more about your school culture.  This is a great opportunity…

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Is Your Small School Website Design Succeeding?

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5 Things To Check to Measure School Website Success A high-functioning, effective school website is a must for your small school! While a successful school website doesn’t have to cost an arm and a leg, it is a significant investment for your school and requires special attention when budgeting for the next quarter or school…

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Six WordPress Plugins You Need for the Best School Website

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Did you know that WordPress powers 455 million websites worldwide? Given its popularity, it’s no secret that we think WordPress is the best school website design option! There area number of website platforms available for schools, including proprietary CMS platforms like Finalsite. Since WordPress is Open Source software, this means with WordPress, you own your…

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We believe BLACK LIVES MATTER

We must stand up and speak out. Silence is ok when it is done to listen, but silence can also be a way to avoid the risk of saying the wrong thing. It is encouraging to see many businesses making public statements in support of the Black Lives Matter movement. Importantly, these statements affirm that a…

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Is Your Website Accessible?

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Website accessibility is a hot topic right now. Since 1990, the Americans with Disability Act (ADA) has prohibited discrimination based on disability. Originally focused on accessibility to brick and mortar buildings, it has expanded to include virtual spaces, as well. This means that your website (a virtual space) should allow users of all abilities to…

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4 Ways to Boost your Image on Your Small School Website in 2022

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Just like the new year, new school projects are upon us! What is the top priority of your small school website this January? Perhaps you’re looking to start the new year fresh with a complete rebrand? If so, this is the blog post for you.  Creating a new brand identity for your small school is…

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Why Your Nonprofit Needs Blog Posts

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Does your nonprofit website include blog posts? As the year winds down, you may are probably setting goals for the new year. While the list of tasks to complete before the holidays grows, you’re probably also checking in on the success of your marketing efforts this year. Are there gaps in your marketing plan that…

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