Which Enrollment Management Platform is Best for Your Small School or Camp?


With any small school or children’s camp, a main goal will always be attracting new prospective students. While marketing your school and getting the attention of these new students is one process, guiding them through the entire marketing funnel to enrollment, and managing that complex process in a simplified, efficient way is an entire other…

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4 Ways to Prepare Your Nonprofit Website for The Holiday Campaign Season


The holiday season can become chaotic for nonprofit organizations very quickly; when it comes to prepping for the holiday campaign season, the busiest season of the year, it’s best to plan as early as possible. Now that we’re in November, most (if not all) tactical planning around your nonprofit organization’s end of year or holiday…

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Your Nonprofit’s Comprehensive Website Maintenance Checklist


Maintaining a website is no easy feat; it takes lots of effort to carry out through the year. This is especially true for a nonprofit, already running with limited time and resources. Understanding and planning out the laundry list of website maintenance can be daunting— how often should the analytics be checked, plugins get updated,…

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4 Helpful SEO Stats (And How to Use Them for Your School Blog)


Did you know that over 90 percent of online searches begin with a search engine? In fact, the average person conducts about three to four searches a day. If someone is looking for an answer to a question or a certain piece of information, it is almost certain they will turn to a search engine…

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SEO for Schools: Optimizing with Google Search Console

google brett jordan

The SEO marketing strategy for your small school or nonprofit organization should have a focus on the traffic and overall performance of your website. Tools like Google Search Console exist to ensure your website’s marketing and SEO strategies are maximized.  Unfortunately, most businesses and organizations do not use Google Search Console to its full potential;…

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5 Easy Summer Break SEO Tasks for your School Website


While your school students, parents and families are relaxing this summer, your team may be taking advantage of the vacation and preparing your website for the next school year. We are going to share our top recommended tasks for school websites for your summer break. Summer is short— if you are looking for a few…

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Using Google Business Profile to Increase Student Enrollment


Let’s talk about free and effective marketing strategies to increase student enrollment! As summer kicks off, your school kickstarts recruiting new students to join your school community in the fall. As for parents, they will scour the internet for information on the best school option for their kids for the coming school year. When someone…

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Is Your Nonprofit Website Ready for a Major Fundraiser?


Preparing for a major fundraising campaign is a complex, laborious process for nonprofit organizations— preparing a nonprofit website to support a major campaign is just one facet of the planning! To help keep your ducks in a row during the planning process, we’ve put together a master checklist of items to prepare ahead of a…

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Google Analytics 4 for Nonprofits and School Websites

If you aren’t already utilizing Google Analytics for your nonprofit organization or school website, this is your signal to start! In this article, we’ll dig into how Google Analytics can benefit your small school or nonprofit website performance and unpack a huge Google Analytics update to take effect next summer.  What is Google Analytics?  Google…

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Essential School Website Features for Great User Experience


In the web design world, there are a plethora of fancy features that are implemented in school websites to enhance user experience. These could include videography, pop-ups, interactive polls, the list goes on. While they are great add-ons, and can definitely add a layer of complexity to overall user experience, it’s more important to focus…

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What Makes a Good Nonprofit Website


Contrary to popular belief, a good non-profit website doesn’t need to cost tens of thousands of dollars; however, it needs to be functional, easy to navigate, and eye-catching for your audiences. There are several elements that are included in the formula of a strong non-profit website.  To build a solid, functioning non-profit website, you must…

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4 Ways to Build a More Creative School Website


A solid small school website encapsulates its mission, values, communities, and instruction style. Once you have built a basic framework to a stellar school website, there are still ways to boost overall creativity and give your site the “wow” factor it needs to stand out in the crowd.  If your school communities, students, and curriculum…

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